# identity.md

## Organization Overview
- **Company Name:** Aromatherapy Associates
- **Mission:** To create expert essential oil blends, bath oils, and aromatherapy rituals, enabling customers to discover exclusive aromatherapy products and shop luxury wellbeing for home.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 1985 in London.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to pioneering wellbeing through expert aromatherapy, focusing on luxury, quality, and holistic wellness.
- **Relevant Links:** [Our Story](https://www.aromatherapyassociates.com/pages/our-story)

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a direct-to-consumer brand, offering exclusive aromatherapy blends, bath oils, and diffusers for luxury wellbeing at home, supported by UK delivery and returns.
- **Location(s) and Geographic Presence:** Headquartered in London, UK, with operations supporting UK delivery.
- **Key Partnerships and Affiliations:** Details forthcoming.
- **Relevant Links:** [Contact Us](https://www.aromatherapyassociates.com/pages/contact)